Graphic design is an essential element in digital marketing: it is the visual representation of a brand’s strategy, it provokes sensations and emotions that link it to its customers. And that is no coincidence, since 93% of consumers think that visual elements affect their purchasing decision.
Currently there is a wide variety of specialized programs that adapt to the needs of designers to optimize and streamline their creative work.
Here are the best Adobe programs for graphic design that will undoubtedly help you achieve the results you are looking for.
The 3 Adobe Programs for Graphic Desing
1. Adobe Photoshop
Adobe Photoshop remains as the leader in the industry for being a very complete tool, due to the resources it offers and the countless things that can be done with it.
It allows you to improve photographs, as well as make illustrations and 3D images. Moreover, it is not limited to the field of images, but also edits videos and simulates real pictures.
It is easy to use, even for beginners, because it is a very intuitive program and offers you several templates.
You will have access to the favorite program of many marketing experts for the most elaborate graphic design tasks and by using your creativity, you can create impressive effects.
2. Adobe Illustrator
Adobe Illustrator is another program from the Adobe suite that allows you to create logos for your brand, as well as drawings, typographies and illustrations.
This software specializes in vector graphics with which you can create from your own icons for your website to illustrations for magazines, books and even billboards.
If your marketing agency incorporates an editorial department, it undoubtedly stands out as the optimal tool to fulfill your requirements.
3. Adobe InDesign
InDesign is the perfect Adobe tool for digital editorial work: it helps you layout pages and typeset texts.
It is the ideal tool for making brochures, magazines and books (both in digital and physical format). InDesign you will be able to create interactive online documents as it allows you to combine different types of audio, video, slides or animation formats.
If your marketing agency has an editorial department, it will undoubtedly be the best tool to meet your needs.
Conclusion
In conclusion, all Adobe programs are excellent tools with a long history in the industry and the support of millions of customers around the world.
Now that you have the design resources you need to start your next project, which one will you try first?