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ClickFunnels 2024 Review

ClickFunnels

ClickFunnels is a comprehensive marketing software designed to help businesses convert website visitors into leads and customers through tools like a website builder, landing page creator, sales funnels, and email marketing. While its landing page builder simplifies the process of creating funnels, ClickFunnels comes with a steep learning curve.

How ClickFunnels Works

As a software-as-a-service (SaaS) marketing solution, ClickFunnels aims to help businesses build advanced sales funnels to grow leads and drive sales. It offers various features that work together to create a lead conversion machine, including a website builder, landing pages, customer relationship management (CRM) system, automated workflows, email marketing, and more.

Core Features

ClickFunnels’ core feature is its sales funnel builder, which provides a vast library of pre-built funnels for different use cases and goals, such as lead generation, summits, shopping carts, book promotion, webinars, product launches, and storefronts. Users can also build custom funnels from scratch, customizing them in the sales funnel editor, which has a modern design but isn’t beginner-friendly.

Additionally, ClickFunnels offers a drag-and-drop website builder, CRM, email marketing tools, and analytics. However, some of these features, like the email marketing platform, are clunky and limited in functionality compared to dedicated solutions.

What Sets ClickFunnels Apart

ClickFunnels’ advanced sales funnel builder is its standout feature, separating it from competitors. While it offers tools like website builders and email marketing, its focus on funnels is evident through comprehensive education on using the platform and leveraging funnels for sales.

Pricing

Basic plan

ClickFunnels’ Basic planstarts at $127 per month (billed annually) or $147 per month (billed monthly). It includes one website, up to three users, 20 funnels, 10,000 contacts, unlimited workflows, courses, pages, projects, products, and email sequences. However, it lacks API access. The plan comes with a 30-day money-back guarantee for annual subscriptions.

Professional Plan

The Professional plan is priced at $157 per month with annual billing or $197 per month with month-to-month billing. In addition to the features of the Basic plan, it offers accommodation for up to five users, 100 funnels, and a maximum of 25,000 contacts.

Funnel Hacker

ClickFunnels’ top-tier plan, Funnel Hacker, costs $208 per month on an annual basis or $297 per month without a contract. It includes all the features of the Basic and Professional plans, along with the allowance for three websites, up to 15 users, unlimited funnels, and a capacity of up to 200,000 contacts.

ClickFunnels Setup

Registering for a ClickFunnels account is a straightforward process, requiring users to input their contact and payment details, even for the free trial. However, mastering the platform, particularly setting up funnels, demands a learning curve. ClickFunnels offers extensive educational resources to aid users in navigating its features.

Ease of Use

ClickFunnels’ user-friendliness is often questioned by both our experience and that of many users. Although it consolidates various functionalities into one platform, it lacks intuitive design, necessitating significant time and effort to become proficient. Despite its challenges, users often persist with ClickFunnels due to the reluctance to reconstruct their existing work.

One notable example of its unintuitive design is the setup of redirects. Unlike most content management systems, where redirects are managed within individual pages, ClickFunnels requires users to configure redirects in a separate section. While not inherently complex, this deviation can pose challenges for users accustomed to other platforms.

ClickFunnels Security

Although ClickFunnels incorporates several built-in and behind-the-scenes security measures to protect accounts and sensitive data, it lacks many user-facing security features. Notably, it does not offer two-factor authentication. However, users can assign roles and permissions through the creation of «Collaborators.» It’s important to mention that custom roles or permissions cannot be created, potentially limiting flexibility in certain scenarios.

ClickFunnels Customer Service and Support

ClickFunnels provides live chat support 24/5, Monday through Friday, and operates from 9 a.m. to 5 p.m. ET on weekends. While email support claims to be available round the clock, responses may be delayed, making it less suitable for urgent assistance. Additionally, ClickFunnels features an AI-driven live chatbot and an extensive educational center, known as the «success center,» which offer valuable resources.

Who Should Use ClickFunnels?

ClickFunnels is most beneficial for established businesses seeking to streamline and automate their digital marketing efforts through advanced sales funnels. It’s particularly suited for businesses with a solid sales foundation looking to enhance their performance.

Conclusion

ClickFunnels represents a valuable investment for online retailers aiming to optimize their digital sales processes, provided they are willing to dedicate time to mastering the platform. However, it may not be the optimal solution for small businesses or startups in their early stages. The platform’s cost, learning curve, and reliance on existing contacts and web traffic may pose challenges for smaller enterprises and new ventures.